We revamped Take 5's social media content, creating a clean grid combining doodle-overlaid photography and type-as-image visuals.
New social content emphasizes the fresh and fun service.
Content cross-posted on TikTok, Facebook,
and Instagram.
Car washes should be entertaining.
Take 5 is.
A car wash should be a place to relax.
Take 5 always will be.
SOCIAL
OOH
A car wash should make you feel fresh.
Take 5 does.
EXPERIENCE THE CLEAN
MY ROLE :
Art Direction, Copyriting
CREDITS :
Ieshita Neve, Griff Heide
Henry Huang, Emma Lo, Paula Cano, Pia Beltran,
Raghav Adlaka, Jude Wade, Kayleigh Burtless
TAKE 5
With limited differentiation, most car washes all feel the same are. The competitive edge isn't in price or machines anymore, it's about experience.
We refreshed TAKE5's messaging to be more playful, framing a car wash at TAKE5 as an enjoyable, everyday experience.
EXPERIENCE THE CLEAN