BLUE IS THE NEW GREEN.
BLUE IS THE NEW GREEN
MY ROLE:
CONCEPT, ART DIRECTION, COPYWRITING
CREDITS:
ANIKA COFINO,
JAVIERA GURDIAN
PÜRO AZUL
THE "GREEN JUICE" MARKET IS OVER- SATURATED, WITH COUNTLESS COLD-PRESSED, ALL NATURAL, DETOXING PRODUCTS.
WE DEVELOPED A BRAND THAT STANDS OUT FROM THE CROWD, USING BLUE SPIRULINA. BLUE IS THE NEW GREEN.
OOH
Ads match with social media content, emphasizing the ingredients through bright, fun visuals, and utilizing aspects of the packaging
to drive recognition.
EXPERIENTIAL
PRODUCT BRANDING
THE PÜRO AZUL INSTAGRAM PAGE HIGHLIGHTS our INGREDIENTS and where they're sourced, using vibrant, fun, and natural visuals.
SOCIAL MEDIA
Tagline:
"Blue is the new green"
Body copy:
"The protein-packed energy drink powered by Blue Spirulina, coconut water, and fresh pineapple/fresh mango/black grapes"
Out of home poster ads contain nfc chips, sending cheery messages to those who interact.
The püro azul juice truck visits college campuses, offering students a quick, easy, and healthy boost.
this interactive experience builds excitement, promotes healthy choices, and drives
community engagement.