GO BEYOND
SPREADS PLACED IN OUTDOORS FOCUSED MAGAZINES.
COPY:
"Beyond Meat delivers the taste and texture of traditional meat with less saturated fat, no cholesterol, and no added hormones, making it a healthier choice without compromise."
DELICIOUS SCENTS & GREEN HOOFPRINTS/
FOOTPRINTS LEAD CONSUMERS TO BEYOND PRODUCTS IN GROCERY STORES.
WE PARTNER WITH AMERICAN NINJA WARRIOR TO THEME THE 2026 SEASON FINALE WITH MEGA-SIZED BEYOND MEAT.
VIEWERS WITH SMART TVS WILL SEE BEYOND MEAT THEMED TRIVIA TO FURTHER PROMOTE BEYOND PRODUCTS.
AFTER THE ANW FINALE, WE BRING A SCALED DOWN BEYOND OBSTACLE COURSE TO THE PUBLIC, AT THE STATE FAIR OF TEXAS.
CONTESTANTS WITH THE BEST TIMES RECEIVE A BEYOND MEAT PR PACKAGE, COMPLETE WITH PRODUCTS, A COOKBOOK, A BEYOND CAPE, AND MORE.
OOH
EXPERIENTIAL
GO BEYOND
MY ROLE :
CONCEPT, ART DIRECTION, COPYWRITING, EDITING
RECOGNITION :
2026 ADDY NOMINATION
CREDITS :
CONNOR HAWKINS,
ABBY SAVAGE, MK WRIGHT,
TITHI PATEL
BEYOND MEAT
Gen Z isn’t motivated by guilt; they’re inspired by self-expression.
By positioning Beyond Meat as fuel for going “beyond” limits, not just a moral choice, the brand makes plant-based eating aspirational and fun.
