ARTISTS LEAVE SIGNATURES
MY ROLE :
Concept, Editing, Art Direction, Copywriting
ANTA
Every basketball player brings their own unique style to the court.
Inspired by play diagrams and player tracking, this campaign shows exactly what players leave behind, while shrouding the shoe in mystery.
OOH
EXPERIENTIAL
SOCIAL
Wheatpasted posters and billboards placed in urban areas near courts, gyms, and basketball arenas.
Wheatpaste posters display the campaign visuals of players leaving their signature, contrasted by logo and copy, relaying the campaign message.
We bring the campaign's visual style to the larger format, with minimalistic billboards, hinting at more.
Players will be able to follow their signature in real time through projection mapping (on the court) and temperature reactive material (on the ball).
Artists Leave Signatures
To drive home the idea of leaving your signature behind, we developed a reactive basketball court and ball.
We adapt the brand film for short form vertical content, for high volume impressions.
ARTISTS LEAVE SIGNATURES